HBS Prof Teresa Amibile on creativity in business

Check out Fast Company's December article about Teresa Amibile, entitled "The 6 Myths Of Creativity"

Columnist Bill Breen says, "Amabile, who heads the Entrepreneurial Management Unit at Harvard Business School and is the only tenured professor at a top B-school to devote her entire research program to the study of creativity, is one of the country's foremost explorers of business innovation."

He explains how Amibele's research is overturning long-held myths about creativity. In Amibele's words, these are



1. Creativity Comes From Creative Types

2. Money Is a Creativity Motivator

3. Time Pressure Fuels Creativity

4. Fear Forces Breakthroughs

5. Competition Beats Collaboration

6. A Streamlined Organization Is a Creative Organization