Today's WSJ on why companies need to forget the team approach to creativity

The front page of today's Wall Street Journal features the headline, "Why companies need to forget the team approach to creativity."

It's a great article by Jared Sandberg that is much more about brainstorming than it is about teams and creativity. Brainstorming puts all the members of a team into one room at the same time in an attempt to "be creative." Compare that to Ron Burt's work, which shows the kind of team approach that actually does promote creativity.

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